Channels combined
5
POS, DTC, wholesale, 3P
Work · Retail & e-commerce
Omnichannel retail — inventory, promo, and cash in sync
A multi-channel brand needed a demand and cash view that connected POS, 3PL, and marketplace events so merchandising and finance could stress-test the next campaign.
Assortment health
SKU-level
A/B carry decisions
What-if promos / season
12+
Scenario runs
KPIs are illustrative / representative — not audited client guarantees.
Challenge
Peak-season surprises came from lags between sell-through, inventory, and ad spend, making “safe” promotions expensive and slow to plan.
Approach
We built a margin-forward dashboard: weekly demand bands, pack-level inventory, and a rolling cash view so trade spend could be rehearsed with guardrails.
Design decisions
- Promo rehearsal mode with spend guardrails
- Demand bands instead of single-point forecasts
- Cash view tied to receipts, not vanity GMV
Representative views
Concept frames below are anonymised representations — not production screenshots.
Outcomes
- Brought store, online, and wholesale levers into a single “promo rehearsal” view
- Gave the CFO a rolling 8-week working-capital forecast tied to receipts
- Enabled ops to pre-stage buy decisions around demand bands—not gut feel
More work
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